Integrating Print, Social, Mobile, and Online

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About Jim Hart

I've been working with or for newspapers for the past 31 years, the first 15 in advertising, the past 16 years in all areas related to direct marketing. I work with newspapers to improve the ROI for their advertisers. The better return the advertiser gets, the more they will come back and tell their friends.

Comments

  1. Dave Mauger says:

    Hey Jim,
    Great presentation. I would emphasize that the landing page should live on the advertisers website, so the activity on the page will be integrated into the customers website analytics and so users/visitors are encouraged to engage with other features on the advertisers site. Also, I’d suggest adding re-targeting components, to re-engage the 90% of potential customers who won’t convert the first time they visit the landing page.
    Dave

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