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About Jim HartI've been working with or for newspapers for the past 31 years, the first 15 in advertising, the past 16 years in all areas related to direct marketing. I work with newspapers to improve the ROI for their advertisers. The better return the advertiser gets, the more they will come back and tell their friends.
Hey Jim,
Great presentation. I would emphasize that the landing page should live on the advertisers website, so the activity on the page will be integrated into the customers website analytics and so users/visitors are encouraged to engage with other features on the advertisers site. Also, I’d suggest adding re-targeting components, to re-engage the 90% of potential customers who won’t convert the first time they visit the landing page.
Dave