Lessons Learned from 47 Conversions from Mail to Carrier

Are you considering carrier delivery, or have you already made the switch?

Register for the Webinar

As postal costs continue to rise, more and more newspapers are moving their non-subscriber products from mail to carrier delivery.

While the cost savings can be significant, the challenges are often underestimated.  The market gives you one chance to do it right - once the confidence of the advertisers is lost, it's next to impossible to get it back.

In this webinar, you will learn:

  • The value of converting strategically vs. just cutting costs
  • Five critical mistakes to avoid
  • How to introduce the change to your sales reps and advertisers
  • What to look for when outsourcing delivery
  • What to pay your carriers
  • Why GPS verification is critical to your success

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