P and D of the Year – April Winners

Our winner of the best P and D for April is Amy Lassman from the Lexington Herald-Leader for Zounds Hearing.

Amy convinced Zounds Hearing, a regular ROP advertiser in the paid newspaper, to try a P and D ad in select ZIP codes for a couple of months to see what kinds of results they could get. The results were so positive that Zounds signed up for 2-3 drops per month, full run across the whole Lexington geography.

Listen to our phone interview with Amy where she describes the sale:

Click the block below to download a copy of Amy’s ad:


Here are some other great ads from April: