P and D of the Year – December Winners

Our winner of the best P and D for December is Kristina Serrato of the Merced Sun-Star for her ad for Merced Chevrolet.

Kristina was assigned a car dealer in Merced that advertised very infrequently with the paper. After meeting with the owner and learning more about his marketing goals, she led with an ambitious P and D campaign covering targeted ZIPs with multiple publications, with some strong digital in the mix as well.

Listen to our phone interview with Kristina where she talks more about the sale:

Click the block below to download a copy of Kristina’s ad:


Here is another great ad from December:


Watch your email in February for an announcement on how to vote on one of our monthly winners as the P and D of the Year