Our winner of the best P and D for February is Grace Sotolongo from the Miami Herald for Knoll Furniture.
Grace thought she had sold this client a $4000 digital package, but they pulled the plug at the last minute. Rather than let the sale slip through her fingers, she changed tactics and went to them with the idea of an “offline” version of what they wanted digitally.
Listen to our phone interview with Grace where she describes how she got the sale:
Click the block below to download a copy of Grace’s ad:
Here are some other great ads from February:
Note that all of the entries we’re sharing have a significant number of print and hold drops – that’s how they are able to drive such big press runs.
