P and D of the Year – July Winners

Our winner of the best P and D for July is Wendy Martin of the Macon Telegraph for her ad for Five Star Painting.

Wendy had a previous relationship with the owner of this home improvement franchise when he was a manager for a different company. They ran a lot of P and Ds with the Telegraph, so she didn’t need to convince him of their effectiveness.

Even with a relatively low weekly drop number, she was able to keep his costs low by having him print 16 weeks at a time. They also meet periodically to check on his response rates, so that they can tweak the geography as needed.

Listen to our phone interview with Wendy where she describes the sale:

Click the block below to download a copy of Wendy’s ad:


Here are some other great ads from July: