Our winner of the best P and D for June is Connie Hinojosa from the Corpus Christi Caller-Times for the City of Corpus Christi Gas Department.
Connie was able to create a really nice two-pronged strategy to help the Gas Department meet all of its compliance requirements by creating two different tri-fold pieces for them. One, an 11×17 folded in half and then tri-folded, was inserted into every customer’s utility bill. The other, a more traditional tri-fold P&D, was inserted into the paid newspaper, as well as being over-run for the Gas Department to use as a handout at events in the community.
These two pieces do a great job of containing all of the information the Gas Department is required to present to customers, in both English and Spanish, while remaining as un-cluttered as possible.
Listen to our phone interview with Connie where she describes the sale:
Click the blocks below to download a copy of Connie’s ads:
Here are some other great ads from June:
