P and D of the Year – March Winners

Our winner of the best P and D for March is Melanie France from the Raleigh News & Observer for EarthFare Grocery Stores.

EarthFare’s second location (a huge milestone for any small business) was opening up, and they needed a way to announce it in a compelling way to a grocery-saturated market. Saturating the area around the new location with jumbo P&Ds – along with ROP and online campaigns – was the perfect way to get the word out.

Listen to our phone interview with Melanie where she describes the sale:

Click the block below to download a copy of Melanie’s ad:


Here are some other great ads from March: