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Direct Marketing for Newspapers
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TMC Gamechanger Pre-Program Data
Please answer the following questions about your TMC Program(s). If you are unsure about how to answer any of these questions, please call (206) 643-5496 so that we may assist you.
Newspaper:
*
City:
*
State:
*
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Armed Forces Americas
Armed Forces Europe
Armed Forces Pacific
Your Name:
*
Your Email:
*
Your Phone Number:
*
Please enter your phone number as a 10 digit number with no punctuation marks (no parenthesis, dashes, or periods)
Revenue
Total 2013 YTD TMC Revenue (TMC Only. Do not count related in-paper revenue.)
*
Please enter the revenue as a number of dollars, with no $ sign. Please do not use commas to separate thousands.
File Uploads
Here you will upload the files described in the Checklist.
Please upload a spreadsheet of your top 10 TMC advertisers by 2013 revenue and their total revenue amount. (Please include only TMC revenue.)
*
Please upload your P&D Rate Card here:
*
Please upload your TMC Rate Card here:
*
Please upload your Distribution Spreadsheet here:
*
Please upload a copy of your P&L statement for the TMC:
*
Please upload a Word document here, explaining the things you would most like to get out of the TMC Gamechanger program.
Total TMC Distribution
What is the paid daily penetration percentage of your core market?
*
Please enter a number between 0 and 100, with no % sign.
Total overall number of households that receive your TMC each week, across all formats and distribution methods.
*
Please do not use commas to separate thousands.
Total number of TMCs mailed:
*
Please do not use commas to separate thousands.
Total number of TMCs Alternate Delivered:
*
Please do not use commas to separate thousands.
TMC Frequency
Weekly
Bi-Weekly
Monthly
Format Breakdown
Please select all TMC formats you are currently using. (These should add up to the total distribution number above.)
*
Community Weekly
Ad Wrap or Jacket
Niche Product (Hispanic, etc.)
Breakout: Community Weekly
Number of households that receive a community weekly as a TMC.
*
Please do not use commas to separate thousands.
Number mailed
Please do not use commas to separate thousands.
Number Alternate Delivery
Please do not use commas to separate thousands.
Is this zoned for ROP?
Yes
No
How many zones?
Average number of pages:
Typical percent of paid (not promotional) content
Please enter a number between 0 and 100, with no % sign.
Breakout: Ad Wrap or Jacket
Number of households that receive an ad wrap or jacket as a TMC.
*
Please do not use commas to separate thousands.
Number mailed
Please do not use commas to separate thousands.
Number Alternate Delivery
Please do not use commas to separate thousands.
Is this zoned for ROP?
Yes
No
How many zones?
Average number of pages:
Breakout: Niche Product (Hispanic, etc.)
Number of households that receive a niche product as a TMC.
*
Please do not use commas to separate thousands.
Number mailed
Please do not use commas to separate thousands.
Number Alternate Delivery
Please do not use commas to separate thousands.
Is this zoned for ROP?
Yes
No
How many zones?
Average number of pages:
Competition
Do any of the following compete with you in your market?
Check any and all that apply.
Valpak
Red Plum
Money Mailer
Mail South
Penny Saver
Other
How many times does Valpak go out in a year?
6
8
12
Not Sure
How many times does Red Plum go out in a year?
12
26
52
Not Sure
How many times does Money Mailer go out in a year?
6
8
12
Not Sure
How many times does Mail South go out in a year?
12
26
52
Not Sure
How many times does Penny Saver go out in a year?
12
26
52
Not Sure
What other competing publications saturate your market?
How many times does that competition go out in a year?
12
26
52
Not Sure
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Distribution
TMC
Print and Deliver
Lead Generation
Local
Digital
Social Media
About Us
Contact Us