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Key Takeaways for Alternate Delivery
May 11, 2012 by Leave a Comment
You must have an overall strategy.
First, I want to talk about strategic and tactical considerations. I see a real rush to copy tactics. They say, “3 other newspapers did this and it worked, so we’re going to do it too.” Whether they have the same overall strategy remains to be seen, and copying tactics out of context is one of the most dangerous things we can do.