Direct Marketing for Newspapers - The Path to Our Digital Future

This is where I will share whatever I'm thinking that relates to using direct marketing concepts and strategic implementation for newspapers.

Some topics covered here include:

Developing a high-volume TMC program, greatly increasing revenues and profitability
Sales techniques for filling that TMC with high-volume, high-yield targeted Print and Deliver advertising
Using powerful online Lead Generation to attract qualified advertisers into your programs with less effort from your sales staff
Distribution analysis, covering the latest developments in postage, alternate delivery carriers, and successes at newspapers around the country.
Ways to leverage your Digital and Social Media presences in ways that will attract new readers and advertisers, and then monetize them.