Latest Post: 2017 USPS Rate Proposal

It's that time of year again - and this rate proposal is one of the most interesting ones in years.

Watch it here

Welcome to Direct Marketing for Newspapers!

This is where I will share whatever I'm thinking that relates to using direct marketing concepts and strategic implementation for newspapers.

Some topics covered here include:

  • Developing a high-volume TMC program, greatly increasing revenues and profitability
  • Sales techniques for filling that TMC with high-volume, high-yield targeted Print and Deliver advertising
  • Using powerful online Lead Generation to attract qualified advertisers into your programs with less effort from your sales staff
  • Distribution analysis, covering the latest developments in postage, alternate delivery carriers, and successes at newspapers around the country.
  • Ways to leverage your Digital and Social Media presences in ways that will attract new readers and advertisers, and then monetize them.

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